In place of a video, these posts often feature a static image or a GIF of just the shooting star animation following a sentence or two in the style of the original PSAs. It morphed from its original audio-visual format to a block of text, as users adapted it for use on other social media platforms like Twitter, Tumblr, and Reddit. The meme evolved over time to be much more stripped-down and simplified. Many of these parodies did not even end with the signature shooting star animation, but by that time, the PSAs were so well-known, this imagery was not required for viewers to understand the reference. As parody videos by non-celebrities started to surface on sites like YouTube, they copied this initial humor. At this point, the focus was on the tone and cadence of delivery, parodying the solemn way information on The More You Know was conveyed. In 2006, Scrubs and The Office (also NBC shows) produced similar parodies of the PSAs. In the late 1990s, Conan O’Brien started parodying the PSAs on his show Late Night with Conan O’Brien, which aired on NBC. Their various short messages emphasized the value of education and the importance of reading, targeted to interest teenagers. The PSAs uses a catchy jingle, and the ending features an animation of a shooting star with a rainbow. As a phrase, the more you know began in 1989 as part of NBC’s long-running PSAs.
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